Logo & Brand Guidelines

Logos

Our official logo should be used on all official electronic and print publications, reports, correspondence, business cards, news releases, advertising, displays, invitations, and awards. Field uniforms use a circular patch design on the shirt sleeve. 

To ensure consistency in agency publications and to protect the integrity of the logo, please adhere to the following guidelines: 

  • The logo can be produced in black or reversed into white for use on dark backgrounds.  
  • The logo has a transparent background and should not appear with the white box background.  
  • The logo should be used in its entirety, with no alterations or visual distortions. 
  • The logo may be reduced or enlarged as necessary, provided it is not distorted, maintains its original shape, and meets the agency’s high-quality standards. (To ensure the logo is resized proportionally, hold down the Shift key while dragging to enlarge/reduce the logo.) 

The .jpg, and .png files are generally used for web applications; .tif and .eps files are more appropriate for print applications. To download a specific file, follow the corresponding link, and choose the option in the menu for saving the file to your computer.

Logo Download

PRIMARY WEB COLORS

Use these colors when creating web or digital content. Do not use them for printing or textiles. For printing or textiles, refer to the Print Colors section lower on the page.

Do not manually sample colors using an eyedropper tool – use the hex codes or click on a swatch to copy the hex code to your clipboard.

SECONDARY WEB COLORS

Use these colors when creating web or digital content. Use these more sparingly than the primary colors. Do not use them for printing or textiles. For printing or textiles, refer to the Print Colors section lower on the page.

Do not manually sample colors using an eyedropper tool – use the hex codes or click on a swatch to copy the hex code to your clipboard.

PRINT COLORS

Use these colors when creating printed documents, textiles, and other physical media. Do not use Print Colors for digital or web publications. For digital and web publications, use the Web Colors located above on the page.

Do not manually sample colors using an eyedropper tool – use the CMYK or Pantone codes or click on a swatch to copy either the CMYK or Pantone codes to your clipboard.

CAUTION:
CMYK and Pantone colors are designed for physical media and cannot always be exactly rendered on a web page, only approximated. Consequently, the Print Color swatches you see here may differ from their real physical appearance. This is especially true of Aggie Maroon™, which does not have a hexidecimal/RGB representation at all; its swatch on this page is merely a close approximation. Always rely on physical test prints or vendor samples to be sure of accurate rendering.

SECONDARY PRINT COLORS

Use these colors when creating printed documents, textiles, and other physical media. Do not use Print Colors for digital or web publications. For digital and web publications, use the Web Colors located above on the page.

Do not manually sample colors using an eyedropper tool – use the CMYK or Pantone codes or click on a swatch to copy either the CMYK or Pantone codes to your clipboard.

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