Smokey Bear
The Smokey Bear became the national symbol for wildfire prevention when his campaign was created in 1944.
Smokey Bear is the longest running public service advertising campaign in U.S. history. Wildfire prevention remains one of the most critical issues affecting our country, and Smokey’s message, “Only You Can Prevent Wildfires” encourages personal responsibility.
Smokey Bear uses five rules to teach children and adults wildfire prevention:
1. Only you can prevent wildfires.
2. Always be careful with fire.
3. Never play with matches or lighters.
4. Always watch your campfire.
5. Make sure your campfire is completely out before leaving it.
Smokey Bear’s true story
We bring Smokey Bear’s wildfire prevention message across the state. If you are interested in Smokey Bear visiting your classroom, library, youth program or community event please contact your local WUI Coordinator for more information.
Smokey Bear poster contest
Annually, Texas students kindergarten through 12th grade are invited to participate in our poster contest. The contest assists with promoting wildfire prevention to students and the public with winners being featured in an annual calendar. See past winners and view rules and entry information.
Smokey Bear license plate
Help us prevent wildfires with a Texas Smokey Bear license plate for your vehicle, RV, motorcycle or trailer. For only $30, you can help us protect communities from wildfires. $22 of the $30 fee will go towards a grant fund for wildfire prevention projects in communities at risk for wildfires. No need to wait until your registration renewal, order today! Make it special by adding personalization to your plate. Regular annual registration fees apply.
Check out this video to learn more about the Smokey Bear Texas License Plate.