Links – always include a link if you are referencing a website. Link directly to a specific page or app, not just tfsweb.tamu.edu. This allows readers to find the information they are seeking quickly and efficiently. Shorten links in bit.ly.
Imagery – Attempt to use images of the subject matter in each tweet. Always ensure the photos you utilize feature proper attire, protocol, etc. Twitter has recently updated and photos no longer take up characters in your tweet. See the imagery section for specifics on sizes, file types, etc.
Ex: prescribed burn grants – use photo of prescribed burns, awards – use photo of person receiving the award or with the award
Length – Around 100 characters is the best length. Research shows that tweets containing less than 100 characters provide higher engagement numbers. Max length possible for a tweet is 120 characters.
Call to Action – Almost all posts should ask readers/viewers to complete an action.
Ex: “Look for more information here…” or “To see details on this challenge…”
Subject – Offer valuable information and consider target audience when posting. Overwhelmingly, our analytics show that our audience likes to see photos or images of TFS employees actually doing something.
Ex: Grants, awards and programs with which we are involved. Action shots would include wildland firefighters on the fire line or teaching and demonstrating in classes.
Jargon – avoid confusing aconyms or jargon common to our profession. Remember that your audience does not have the same knowledge you have of complex subjects.
Ex: spell out wildland urban interface, do not use WUI.
Hashtags – Utilize hashtags to link your posts to larger discussions, but use sparingly. Overuse results in confusing messages and loss of valuable characters.
Ex: #TAK, #TXNatureChallenge, #urbanforestry, #txfire
Tags – Always tag other organizations/groups if possible. It is standard practice to avoid tagging other companies and vendors that provide services to our organization. Non-profits, state agencies, museums, national agencies, foundations etc. are considered acceptable organizations to tag.
Ex: If you are posting about the Ready, Set, Go! Program you would tag their Twitter page.
If collaborating with Texas Department of Public Safety, you would tag their Twitter page in the post.
Retweeting – When retweeting, ensure that the subject matter is relevant to our audience and provides reliable resources/information.
Ex: Items to retweet would include – fire prevention posts, events we are participating in or sponsoring.
All Hazards TFS Account
This account is intended for use as an official and timely incident information update. As such, many of the standard Twitter guidelines do not apply. Tweets should be short, simple and accurate. Photos are not necessarily included. If a photo is available, ensure it accurately represents the current fire situation or incident and proper attire, protocol, etc. If using an older photo, mention the date and time they were taken.
Ex: A picture of a large crown fire when you are reporting that the fire is 100 percent contained can cause alarm.